Compliance is woefully underestimated, especially in the cannabis industry. This is particularly the case with packaging, labeling, marketing and advertising (PLMA) compliance. Product packaging, labels, and company website are often the first interactions customers and patients have with your brand or business.
History has shown that accuracy and transparency are essential for establishing trust and building brand equity. FDA and FTC oversight of life sciences companies and cannabis brands is increasing, and the risks of warnings or fines, license suspension, product recalls, or license revocation are real. Likewise, with the advent of more brands and operators expanding into multiple states, cannabis marketers and manufacturers must prioritize PLMA compliance to maintain licensure, build consumer trust, and ultimately create sustainable brand equity for shareholders.
But for emerging life sciences companies, cannabis operators and brand owners, navigating the complex matrix of local, state and federal regulations governing PLMA all while maintaining compliant operations can be challenging and mind-numbing.
With the slippery regulatory landscape, you need traction from the experienced compliance professionals at
'68partners.com. From years spent in regulatory trenches and courtrooms across the country, our consultants have witnessed first-hand the good, the tragic--- and the totally avoidable. We have a deep understanding of the complex business, organizational, and regulatory challenges faced by life sciences executives and cannabis brands and operators.
We intimately know the tension between profit and risk, and have seen the adverse consequences to companies, consumers, and patients, when these priorities are misaligned. Using our business savvy and legal-regulatory know how,
'68 Partners skillfully helps clients navigate the complex matrix of PLMA regulations, minimize risk with compliance best practices, and develop promotional materials that strike a healthy balance between compelling marketing and regulatory compliance.
Right now, FDA, a state regulator, or a plaintiff’s lawyer is scanning your packaging, labeling and website for words, claims, messages, graphics, and even colors that may deceive or mislead consumers and patients. Recent enforcement activities by FDA and FTC also make clear that no company is too big or small to be warned, inspected, fined or shuttered for compliance violations. And legal actions brought by attorneys representing cannabis consumers, patients, and employees are on the rise.
The costs to your brand, your business, and your customers or patients when labeling and marketing is not compliant can be devastating. The good news is these costly mistakes are avoidable. With decades of experience in both FDA regulated product marketing and regulatory compliance, the dedicated Promotional Review Team at,
'68 Partners will meticulously review your packaging, labeling, website, and all other regulated promotional materials for compliance, spot problem areas, generate a report with recommendations for practical ways to balance creativity with compliance, and provide ongoing compliance support that reduces risk of exposure to regulators and lawyers.
Protect and Grow™ your brand by partnering with the subject matter experts of
'68 Partners who will cost-effectively analyze the matrix of local, state and federal regulations, and collaborate with you to develop packaging, labeling, marketing, advertising and websites that that balance compliance with compelling branding.
